There must be a blue moon and hell must have frozen over as Mercedes Benz has said it will launch a midsize ute by the end of the decade.
Mercedes to have some expertise in the ute segment with the excellent G-Class - Military ute helping soldiers around the world in combat.
In an effort to capitalise on a growing segment Mercedes Benz has been the first premium manufacturer to put their hat in the ring and offer a premium ute. Like the VW Amarok and all-new Toyota Hilux the Mercedes-Benz Ute will offer more car-like specifications.
Just as the Volkswagen Amarok is a sales success in Latin America, South Africa, Australia, New Zealand and Europe, Mercedes hope that their new ute will follow in the footsteps of M-Class SUV and redefine a segment.
Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division said “The Mercedes-Benz pickup will contribute nicely to our global growth targets,we will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
“We are very excited that we will be able to perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car. We have been working on this project for a number of years and Australia and New Zealand have been an integral part of the program from the very beginning. We will be conducting product testing in Australia over the next couple of years. ,” says Diane Tarr, Managing Director, Mercedes-Benz Vans
