As Holden prepares to launch the all-new VF Commodore range and updated Cruze lineup, the iconic Australian car brand has joined with the iconic Australian football code, rugby league, in a multi-million dollar sponsorship.
One of Australia’s premier sporting rivalries the NRL State Of Origin Series between NSW and Queensland is now the Holden State Of Origin Series and Holden is also backing the national side now called the Holden Kangaroos. Holden is also the major sponsor of the Under 20’s State Of Origin and the national Under 20’s Youth Competition.
It’s a smart move by Holden with broad national exposure – last year the deciding third match of the NRL State Of Origin series was Australia’s highest-rating TV program with 4.03 million viewers.
“The Holden State Of Origin is the jewel of Australian sport. Amazing game, millions of viewers, interstate rivalry and supreme athleticism. And I’ll be heading to one of Australia’s favourite games in one of Australia’s favourite cars, the new VF Commodore,” enthused Holden chief Mike Devereux.
