Fiat has always pushed the boundaries with its advertising. A quick search on google for banned Fiat ads will show you numerous results. In the latest ad for the Abarth Cabrio, model Catrinel Menghia is shown with a scorpion crawling over her body whilst laying on the beach. Whilst a Abarth 500 is seen tearing up the roads near the beach.
Should this ad have been banned? Is it any different to the Antz Pantz ad from the late eighties early nineties featuring model Toneya Bird, an Echidna and the now famous line sic ‘em Rex!
Fiat Abarth 500 Cabrio features:
Fiat Abarth 500 Cabrio Entertainment
AM/FM stereo w/CD/MP3 player
Aux audio input jack
(6) speakers
Blue&Me hands-free communication
Removable short mast antenna
Fiat Abarth 500 Cabrio Exterior
15' x 6' steel wheels -inc: 15' wheel covers
Delete spare tire -inc: tire service kit
185/55R15 tires
Tinted windshield glass
Body-color fascias
Rear spoiler
Black belt molding
Bi-function projector beam halogen headlamps
Body-color pwr heated mirrors -inc: exterior spotter mirrors
Tinted glass windows
Variable intermittent windshield wipers
Rear window wiper w/washer
Bright license plate brow
Chrome door handles
Fiat Abarth 500 Cabrio Interior
Cloth bucket seats
Driver seat height adjuster
Driver seat armrest
Driver seat memory
Front seat reactive head restraints
50/50 split fold-down rear seat
Floor carpet
Front floor mats
Leather-wrapped steering wheel
Steering wheel audio controls
Tilt steering column
Tachometer
Vehicle info center
Body-color instrument panel bezels
Pwr windows w/front 1-touch down
Pwr locks
Remote keyless entry
Speed control
Engine immobilizer
Air conditioning w/micron filter
Rear window defroster
Locking glove box
(2) front cupholders
(2) rear floor-mounted cupholders
Aux 12V pwr outlet
Door trim w/cloth inserts
Chrome interior door handles
Front sunvisors w/vanity mirrors
Front reading/map lamps
Rear cargo area lamp
Urethane shift knob
Driver & front passenger seatback pockets
Rear cargo shelf panel
Fiat Abarth 500 Cabrio Mechanical
1.4L 16-valve I4 multi-air engine
5-speed manual transmission
Engine cover w/Fiat logo
Hill start assist
Front wheel drive
500-amp maintenance free battery
105-amp alternator
Normal duty suspension
Electric pwr steering
4-wheel pwr anti-lock disc brakes
Chrome exhaust tip
Fiat Abarth 500 Cabrio Safety
Electronic stability control
Daytime running headlamps
Driver & front passenger advanced multi-stage frontal airbags
Supplemental front seat side airbags
Driver side knee bag
Front & rear side curtain airbags
Front passenger seat belt alert
Child seat latch-ready anchor system
Tire pressure monitoring system