Holden announced a landslide of new cars that are made up of facelifts and some new models that were previously not available locally. The common thread that follows the news is that volume sellers and SUVs are the spearheads that the brand is placing a lot of emphasis in order to drive growth and popularity.
At an event in Melbourne, Holden revealed that it will be rolling out five new vehicles between October 2016 all the way to 2018, starting with the much anticipated Trailblazer and ending with a new SUV model, the Acadia.
In between, Holden will be launching the all-new Astra in November which will also be accompanied synchronously with the updated Barina small hatch. Following that, January 2017 will see the introduction of a newer version of the Trax small SUV.
Holden’s chairman and managing director, Mark Bernhard, said that the brand is on track to delivering on its 2015 commitment to introduce a total of 24 new models progressively between then and 2020.
The eventual release of the Acadia is the most significant reveal of that evening. The Acadia is currently only being sold in the United States under the GMC badge and is powered by either a 2.5-litre four-cylinder or a 3.6-litre V6.
Bernhard continued: “I’m particularly excited, however, to reveal further details around our SUV strategy, headlined by the all-new, seven-seat Acadia. Alongside Trax, Trailblazer and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs by 2018. This puts us in a great position in the fastest-growing segment of the market.
“The vehicles we’ve revealed reinforce our commitment to introduce the finest global vehicles for Australian customers. The Acadia will be sourced from the US, the Astra from Europe, and the Barina, Trax and Trailblazer from Asia. Holden is in a unique position where we can provide our customers with the best of the best from around the GM world.”
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