Jaguar Land Rover has just announced that they’ve acquired British-based off-road performance specialist, Bowler, for an undisclosed sum and has them to their portfolio. The Special Vehicle Operations division to be exact.
For the unfamiliar, Bowler was founded was in 1985 by Drew Bowler and specialised in creating rough and tough rally raid machines based on the Land Rover Defender and Range Rover chassis.
Bowlers expertise in building all-terrain vehicles using low-production techniques and durable components was an attractive proposition to Jaguar’s Special Vehicle Operations’ other business: SV, Vehicle Personalisation and Classic, said the brand.
“At Special Vehicle Operations we are all eager to start working with our new colleagues at Bowler. Adding the Bowler team’s skills and experience to those of SV, Vehicle Personalisation and Classic is a key step in our strategy to create an exciting and diverse portfolio of products and businesses within Special Vehicle Operations” said Michael van der Sande, Managing Director of Jaguar Land Rover Special Vehicle Operations.
Bowler, which is based in Belper, Derbyshire, will remain at its current location where it continues to hand-build machines such as the Bulldog and Griffin. “Our immediate focus is on ensuring continuity of support for Bowler employees and customers during this transition to Jaguar Land Rover” said Sande.
Only time will tell what Jaguar Land Rover has in store for the specialty tuner. For the best deal on your next brand-new car, please visit our Showroom.
