This is how Kia wants all of its world-wide dealerships to look.
The first of the Korean company’s so-called ‘Red Cube’ design dealerships has opened in Northwich, Cheshire, England.
Kia says while the total new showroom package will only be created at new-build dealership sites, elements of the design will flow onto other dealerships.
Kia says the strong red cladding, open look and ‘side-return’ architecture delivers a clean look which creates an immediate impression of comfort and professionalism to customers – regardless of whether they’re buying a car or dropping-in their Kia for service.
Kia UK plans to open six more new dealerships this year – all will feature the ‘Red Cube’ design.